Mitch Rhodes
Class Year: 1966, Bachelor of Science in Business Administration
Professional achievements: Mitch has been executive vice president of world-wide operations for
Burger King, president of Technicolor Corp. retail division, and a court-appointed trustee of International
House of Pancakes. He was named Food Service Executive of the Year in 1987. In addition to Rhoads Holdings, which he founded
in 1993, and LePeep Restaurants, which he purchased in 1992,
Mitch’s other interests include Mountain State
Provisioners, Benefico Santa Rosa, Finca Isis Estate Coffee, and Dawnbreakers Venture Capital.
Business philosophy: “In anything I’ve wished to involve myself, I’ve tried to contribute
beyond the capital. I restrict myself to going into businesses to which I can contribute skills such as those
I learned at Tri-State. It’s important that people getting involved do an assessment of what they want to
accomplish, to be certain the business will fulfill them personally. Then it’s never just an occupation. That’s key.”