The following courses are required for the management major:

BA123	Introduction to Business
BA401	Professional Development and Strategies
ECO213/223	Macroeconomics & Microeconomics
AC203/213	Accounting I & II
BA343	International Business
FIN303	Managerial Finance
LAW203	Business Law I
MGT353	Designing Operations
MGT363	Organizational Behavior
MGT453	Strategic Management
MK303	Marketing
ENT303	Entrepreneurial Leadership
BA403	Business and Public Policy
MK423	Personal Selling
MK333	Buyer Behavior
GM101	Introduction to Golf Management
GM203	Golf Shop Management
GM213	Club Design, Repair and Fitting
GM233	Promotion/Marketing of Golf Facilities
GM302	Teaching the Short Game
GM323	Teaching the Golf Swing
GM411	Food and Beverage Management
GM436	Internship
GM201	Golf Course Architecture

The golf management major requires a six hour internship to complete the course requirements for the degree.

BA 123 INTRODUCTION TO BUSINESS 3-0-3
A survey course designed to introduce the student to business issues and practices in the United States. All major functions of business are included (management, marketing, law, finance, economics, operations, accounting, information technology) as well as issues facing the business person (ethics, globalization, motivation, etc.) Suitable for students considering a career in business as well as for non-business majors who will interact with the business enterprises (e.g., educators, engineers). Planning for a business career through the creation of a portfolio is initiated. A major focus of this course is on career planning, beginning at the student’s current career stage. A career plan is required for completion of the course.

BA 401 PROFESSIONAL DEVELOPMENT & STRATEGIES 1-0-1
This is a practical course to assist the student in the development of a professional job search portfolio (i.e. resumé, cover letter, follow-up letters). The course includes self-appraisal and career goal setting, job interview techniques, and familiarization with employment resources. Professional strategies are emphasized in the areas of business attire, etiquette and protocol, ethics, human relations, and corporate culture. Prerequisites: Business major, junior or senior standing or permission of the instructor

ECO 213 MICROECONOMICS 3-0-3
Introduction to the theory of demand and supply and price determination in market economies. The study of individual consumers and producers, different market structures and the distribution of income.

ECO 223 MACROECONOMICS 3-0-3
Introduction to the theory of national income determination for the United States and other global economic systems. The study of fiscal and monetary policy tools and the government’s role in promoting stability and growth, and the causes of unemployment, inflation, and trade deficits.

AC 203 ACCOUNTING I 3-0-3
This course is a study of the accounting process and the use of accounting information in business decisions. Topics include the processing of accounting information, income measurement, accrual accounting and accounting for assets, liabilities and equity in the corporate environment. The complete accounting cycle for a service and merchandising business and software applications are included. Prerequisites: CS 103 (or a CS equivalent), MA 103, or permission of the instructor

AC 213 ACCOUNTING II 3-0-3
This course includes the accumulation and use of accounting information by management in planning, control and decision-making. Topics include product costing, budgeting, cost-volume-profit relationships, variable costing and statement of cash flows. Software applications are included. Prerequisite: AC 203

BA 343 INTERNATIONAL BUSINESS 3-0-3
This course discusses economic principles of trade as applied to international business, world international trade environment and trends, world geography and culture as it impacts international trade, knowledge of the operation of importing and exporting, aspects of manufacturing and marketing in foreign markets, and the application of the functions of business to an international business operation. Prerequisites: ECO 213, ECO 223 or concurrent with ECO 223

FIN 303 MANAGERIAL FINANCE 3-0-3
This course is a study of the principles of managerial finance including time value of money, capital budgeting, methods of financing, working capital management, financial statement analysis, and other financial topics. Prerequisites: AC 213, ECO 213, ECO 223, MA 253, or permission of the instructor

LAW 203 BUSINESS LAW I 3-0-3
This course is an introduction to the American legal system. It includes a survey of courts, legal procedures, torts, and criminal law. It involves an intensive study of the common law of contracts, including contract formation, performance, breach and remedies, as well as a study of the law of sales under the Uniform Commercial Code.

MGT 343 HUMAN RESOURCE DEVELOPMENT 3-0-3
This course is a study of processes, methods, theories, and current practices in training and staff development in business and organizational settings. The course focuses on practices that facilitate learning and change to achieve organizational objectives. Prerequisite: MGT 313 or permission of instructor

MGT 353 DESIGNING OPERATIONS 3-0-3
This course examines the central concepts of designing operations in both manufacturing and service enterprises. Topics include process strategy, location and layout strategy, job design, quality management, planning, productivity, and the design of goods and services. Prerequisites: MA 173 or permission of instructor

MGT 453 STRATEGIC MANAGEMENT 3-0-3
This course requires a knowledge of all functional areas of business. It integrates these areas through analysis of case histories and related readings. Class discussion, presentations and written reports are used extensively. This course is the capstone business course and should be taken the last semester before graduation. Prerequisite: Completion of all business core courses or permission of the dean of the Ketner School of Business

MK 303 MARKETING 3-0-3
The marketing activities necessary to provide goods and services to target customers are examined, as well as the role marketing plays in the social and economic system. The marketing variables of product, promotion, placement, and price are considered in the context of strategic planning, implementation, and control. Prerequisites: AC 203, COM 213, ECO 213, or permission of the instructor

ENT 303 ENTREPRENEURIAL LEADERSHIP 3-0-3
This course examines leadership, influence, and power as it relates to entrepreneurship with a strong emphasis on entrepreneurial character traits and business ethics. Historical, literary, and contemporary examples of successful entrepreneurs provide a framework for examining the theories of leadership and power.

BA 403 BUSINESS AND PUBLIC POLICY 3-0-3
This course includes an analysis of the legal, political, and economic framework that has shaped public policy toward business in the United States. It will include the methods as to how public policy is created and its implications for management decision making. The issues that this course will be concerned with are: how public policy is related to societal, community, employee, consumer, and environmental concerns and their implication for business. Prerequisites: MGT 363, ECO 223, LAW 203, MK 303, or permission of the instructor (same as ECO 453)

MK 333 BUYER BEHAVIOR 3-0-3
Studies in this course include consumer and organizational buying behavior, as well as determinants of this behavior. Consumer characteristics, including attitudes and behaviors, processing of information, as well as consumer cultural, psychological and communication theories are also studied. Course also examines industrial perspectives; the unique aspects of organizational markets and how they differ from individual consumer behavior. Prerequisite: MK 303 or concurrent with MK 303 or permission of the instructor

MK 423 PERSONAL SELLING 3-0-3
This course examines the impact of personal selling in today’s competitive marketplace. Topics examined are motivation, account selection, compensation, seller’s role in the economy, and personality variables. Prerequisite: MK 303 or permission of the instructor

 

GM 101 INTRODUCTION TO GOLF MANAGEMENT 1-0-1
This course includes an overview of the golf industry, the variety of career opportunities available, and the skills and talents necessary for successful employment in the golf industry.

GM 201 GOLF COURSE ARCHITECTURE 1-0-1
Students will study site selection, planning the layout, and designing golf holes and athletic fields for a variety of facilities and patrons. USGA, California, and topsoil greens design and construction are studied. Students will study methods of construction for golf, urban, and recreational turf sites.

GM 203 GOLF SHOP MANAGEMENT 3-0-3
This is an introduction to the management of various types of on- and off-course golf facilities (driving ranges, golf discount houses, par-3 courses, learning centers, private, public, executive, resort, etc.). Personnel, committee structure, corporate structure, public relations, promotion and marketing are among topics for consideration and study. Topics also include buying, merchandising, and selling hard and soft goods; golf cart use, maintenance, and repair; administration of membership play, tournaments, and special events; computer operations; record keeping, and analysis.

GM 213 GOLF CLUB DESIGN, REPAIR AND FITTING 3-0-3
This is an introduction to golf club design through the years. It includes a study of the techniques of club repair and maintenance. Club fitting for the individual and the masses is examined.

GM 223 PROMOTION/MARKETING OF GOLF FACILITIES 3-0-3
This course is a study of the various tools and techniques in golf facility promotion; advertising, special promotions, sales, brochures, tournaments, fund-raising, etc., are topics for study. Topics also include promoting, marketing and administering the golf school, the multi-day golf package and the corporate golf outing. Sales and market-targeting strategies are discussed and studied.

GM 302 TEACHING THE SHORT GAME 2-0-2
This is a comprehensive study of the methods of teaching and executing the chip shot, the pitch shot and putting. Golf management majors only

GM 323 TEACHING THE GOLF SWING 3-0-3
This course examines the principles and theories of golf instruction in the 20th century. Terminology, teaching approaches and styles, practice drills and exercises, teaching aids, and other related areas in the teaching of the golf swing are included. In addition, this course is designed for teaching the accomplished player. It includes a more intricate and sophisticated study of swing methods and theories from the most successful contemporary teachers of the game. Golf management majors only

GM 411 FOOD AND BEVERAGE MANAGEMENT 1-0-1
This course is an introduction to food/beverage operation and legal issues. Field trips to various types of golf course food operations are included.

GM 436 INTERNSHIP (6 HRS.)
Students will be assigned to golf courses or golf facilities to gain experience in golf operations and management. The term of each internship will vary from five to ten weeks, depending on the nature of the position and responsibilities.

GM 400X RESEARCH TOPICS IN GOLF MANAGEMENT VARIED

(1-4 HRS.)
Special studies of topics related to golf management conducted in independent study under the direction of the staff. May be taken in conjunction with internships, and may be taken for variable credit, for a maximum of four credits.