The following courses are required for the Marketing major:

Business Core & Program Requirements (37 hrs)
BA 123      Introduction to Business
AC 203     Accounting I
AC 213     Accounting II
ECO 213 Microeconomics
ECO 223 Macroeconomics
BA 343     International Business / Mgt433 Int'l Bus. Mgt
FIN 303    Managerial Finance
LAW 203  Business Law
MGT 353  Management of Operations I
MGT 363  Organizational Behavior
MGT 453  Strategic Management
MK 303    Marketing
BA 401     Prof Devel and Strategies

Marketing Major (33 hrs)
Ent303     Entrepreneurial Leadership
BA403      Business & Public Policy
MK423      Personal Selling
MK333      Buyer Behavior
MK463      Marketing Research
MK323      Integrated Marketing Communications
MK483      Senior Seminar
MK433      Marketing Management
Marketing Electives (6 hrs)
Business Electives (AC, BA, CS, ENT, FIN, LAW, MK, MGT)
(3/400 lvl) (3 hours)

*The faculty recommends that all business students take an internship in an area of business related to their field of study.

MARKETING
MK 303 MARKETING 3-0-3
The marketing activities necessary to provide goods and services to target customers are examined, as well as the role marketing plays in the social and economic system. The marketing variables of product, promotion, placement, and price are considered in the context of strategic planning, implementation, and control. Prerequisites: AC 203, COM 213, ECO 213, or permission of the instructor

MK 313 RETAIL MANAGEMENT 3-0-3
This is the study of the role of retailing in the domestic and international marketing process. A functional approach is taken in the study of retailing topics of placement, promotion, pricing, inventory control. Also examined are the consumer purchasing behavior and lifestyle profiles to understand growth of nontraditional channels. Prerequisite: MK 303 or permission of the instructor

MK 323 INTEGRATED MARKETING COMMUNICATIONS 3-0-3
The integrated approach to marketing communications is emphasized. Advertising, sales promotion, database/direct marketing, public relations, sponsorship/event marketing, support media, trade promotions, internet marketing, personal selling, and their coordination through a common brand and theme are investigated. A comprehensive IMC marketing plan for a small firm is required. Prerequisite: MK 303 or permission of the instructor

MK 333 BUYER BEHAVIOR 3-0-3
Studies in this course include consumer and organizational buying behavior, as well as determinants of this behavior. Consumer characteristics, including attitudes and behaviors, processing of information, as well as consumer cultural, psychological and communication theories are also studied. Course also examines industrial perspectives; the unique aspects of organizational markets and how they differ from individual consumer behavior. Prerequisite: MK 303 or concurrent with MK 303 or permission of the instructor

MK 343 INTERNATIONAL MARKETING 3-0-3
This course provides a detailed examination into the principles and practices of international marketing as it applies to today’s global economy. In-depth studies and analysis will be made of trade and commercial policies and practices, as well as international product adaptation, promotion, distribution, and pricing strategies. The student will examine the international marketing manager’s role in the development of an export marketing program. Prerequisites: BA 343, MK 303 or permission of the instructor

MK 423 PERSONAL SELLING 3-0-3
This course examines the impact of personal selling in today’s competitive marketplace. Topics examined are motivation, account selection, compensation, seller’s role in the economy, and personality variables. Prerequisite: MK 303 or permission of the instructor

MK 433 MARKETING MANAGEMENT 3-0-3
This is the study of the planning, implementation, and outcomes of a firm’s marketing program. Content will focus on identification, analysis, and reviews of internal/external factors associated with marketing policies and programs. Prerequisites: MGT 353, MK 303 or permission of the instructor

MK 463 MARKETING RESEARCH 3-0-3
This is the study of techniques and approaches associated with researching marketing topics. It includes consumer research, market analysis, product research, advertising research, and sales analysis. Prerequisites: MA 253, MK 303 or permission of the instructor

MK 473 E-MARKETING 3-0-3
Electronic technologies are applied to the functions of marketing which are product, price, placement, and promotion. E-marketing transforms traditional business using new models that add customer value and increase profitability. The outcome of the course will be the creation of an E-marketing plan. Prerequisites: AC 213, ECO 223, MK 303, or permission of the instructor

MK 483 SENIOR SEMINAR IN MARKETING 3-0-3
This is an integrative capstone course which brings together all the functional areas of marketing. The focus is on decision-making and problems in marketing strategy. Students will study marketing considerations and responses to changes in the customer, legal, trade, technological and regulatory environments. This course includes the preparation and organization of a comprehensive marketing plan. Prerequisite: Senior marketing major or minor in marketing having completed most of required marketing courses, AC 213, ECO 223, MK 303

MK 493 SPECIAL TOPICS IN MARKETING 3-0-3
Offered to treat specific or current marketing issues in depth. Prerequisite: MK 303, permission of the instructor

MK 503 STRATEGIC MARKETING MANAGEMENT 3-0-3
This course examines the collective marketing activities (pricing, promotion, placement, product) as they relate to the target market. The strategic planning process and how it relates to the overall profitability of the marketing department and a corporate structure will be studied. Prerequisite: Graduate standing